Big O’s Simply Delicious: 10 years and counting

By Sullivan Latka —

Guest Writer

Oliver Weir and his wife Sherry Photo by Hannah Harris

Big O’s Simply Delicious has been up and running for 10 years. The restaurant started in a small shop on the downtown square when it had the name Simply Deli.

After this small location was overrun with customers, Oliver Weir and his wife, Sherry, had to get more square footage. It was then when they opened Simply Delicious in 2012, located in what is now Rockin’ P, with a slogan for the restaurant at the time being “bigger name, bigger place.”

 However, being located within a bar had some drawbacks.

“We lost a lot of our regulars due to the lingering smoke smell,” Weir said.   

To help with this issue and taking a risk, at the end of 2014 they decided to rent a space across from the Tarleton State University campus, which they named Big O’s Gyros. In the beginning, the space was only about 1,000 square feet and could hold around 23 customers.

After two years at the Rockin’ P location, their lease came to an end. With the success of the location of Big O’s Gyros, the Weirs thought it would be a good idea to expand next door, gaining an additional 2,000 square feet and allowing 87 plus seats for their customers. The merge created Big O’s Simply Delicious.

Big O’s Simply Delicious has a menu of flavor-packed cuisine reflecting Weir’s diverse background in food.

Weir’s mother is French and his father is Scottish. He was born in Spain and lived in Japan, Bahrain and around Dallas. He attended The University of Texas at Austin, receiving a degree in speech communication. Weir said his father was a chemical engineer for a company whose headquarters was in Las Colinas..

Through his journey in life he found a love for food and met his future wife who was originally from Portland, Oregon. She attended Tarleton, pursuing a math degree.

Weir went through many professions in his life, but had no professional culinary experience.

 “We took a risk and I wanted to do something I love with someone I love,” said Weir.

He added that being in business for a decade feels “amazing.”

“If you asked me 10 years ago, I wouldn’t have expected it to be as successful as it is today,” Weir said.

The menu offers many intriguing options from chicken salad sandwiches, to falafels and bulgogi, a Korean dish of marinated beef tips. The menu also offers gluten free or vegetarian options, as well as a variety of soups and many sweet treats like gelato, crepes, cookies and cupcakes. You can travel around the world with just one lunch or dinner at Big O’s Simply Delicious.

With such a variety on the menu, Weir personally advises and explains the menu to his customers to ease the fear of trying something new. He could tell you the whole menu and not be disappointed if you got a basic turkey sandwich on wheat bread.

The menu also offers gluten-free or vegetarian options.

Weir also mentioned an advantage for students: “You can come have a good meal with me and not lose your parking spot.” Located at 1350 W. Washington St., Suite 1150, Big O’s Simply Delicious caters and is open Monday through Friday from 10 a.m. to 8 p.m. and Saturday from 11 a.m. to 5 p.m. For more information, call 254-965-1920 or check out its Facebook page.

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